Home Page Overhaul
When Beau first approached me, he wanted to redesign and completely transform the appearance of the current OP Calc product. I was tasked with executing a comprehensive refresh from scratch.
The existing home page, dating back to around 2012, was extremely outdated by current standards. This redesign was crucial not only to update the visual aesthetics but also to align the product with contemporary design trends and user expectations, ensuring a more engaging and intuitive user experience.
The redesigned home page for OP Calc features a modern, minimalist aesthetic with a dark background and neon green accents that create a sleek, futuristic look. Key sections include prominent user statistics, a features section, and a clear, engaging call to action.
The layout is intuitive, with navigation links at the top and bottom, and a central focus on user benefits and pricing. Custom illustrations and interactive elements, add dynamic visual interest and enhance user engagement.
For the redesign of the OP Calc home page, the goal was to create an engaging and visually appealing experience that stands out from typical financial product websites.