Dime is a GenZ marketing solution, offers exciting ways to connect with the next generation of consumers and foster brand loyalty.
Achieving this by partnering with hand-picked ambassadors from renowned universities around the world. AI-based technology efficiently matches the right ambassadors with the right clients. Algorithms analyze vast amounts of data to identify the specific qualities and characteristics that make for a successful match. Clients can trust that they're paired with the best ambassadors for their needs, and ambassadors can work with clients who are the best fit for their skills and interests.
Project Outcomes
Redesigned home page
New visual branding
New home page deployed
Strategy for later improvements
Mood-boards as an Idea
When I first received the brief from the CEO, they shared a bunch of mood boards with me, which they had collected from Pinterest. The objective was crystal clear: to revamp the existing landing page and infuse it with the colors, vibe, and style that resonate with Gen Z, drawing inspiration from those mood boards. So my next step was defining a colour palette and typography.
Prototypes
Drawing inspiration from the mood boards provided, I began piecing together my vision for the new Dime home page. It was like assembling a puzzle, combining elements that reflected the Gen Z aesthetic and captured the essence of what Dime represents. By aligning my creative vision with the mood boards, I was able to create a design that truly resonated with the intended audience, capturing their attention and leaving a lasting impression.
What's Next?
The next exciting phase of the project would involve creating a new subpage with new content. Additionally the goal is to breathe life into the website by incorporating cool animations and smooth transitions. We'll go the extra mile to refine the user interface, ensuring that it captures the attention of Gen Z audience and keeps them hooked.
Second Website Iteration
I talked with the client again to make sure we're on the same page about bringing life to website. I’ve decided that we gonna re-done the whole website using awesome no-code tool - framer.com. With Framer, we could easily give the website's animations a punchy, modern feel, and the best part was that we could deploy the changes straight to production. It made the whole process super fast and efficient!
Lessons Learned
Gen Z has a unique perspective when it comes to viewing the world, and their expectations for user interfaces reflect that. To capture their attention in an era filled with numerous distractions, websites need to be eye-catching, vibrant, and bursting with colors.
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When I initially approached Adam with just a handful of mood boards, I wasn't entirely sure about the exact outcome I wanted to achieve with the redesign. Thankfully, Adam quickly grasped the essence of my idea and empathized with the Gen Z audience and our product requirements. He presented a vibrant vision that perfectly aligned with our refreshed branding, and it was exactly the direction we wanted to follow.
