Revitalizing Existing Product
When I was assigned the task of revitalizing the branding of the existing product, I saw it as an exciting challenge. The product had lost its shine and appeared outdated due to a slight misalignment between the visual agency and the company's internal web team.
My main goal was to bridge this gap and create a modern and cohesive web3 product with refreshed UX/UI. To kickstart the process, I conducted a comprehensive review of the existing branding components, including the color palette, typography, and overall visual style.
To ensure a smooth transition, I collaborated closely with both the visual agency and the web team, working hand in hand to revamp the product's visual identity. By the end of this process, Interestingly company decided to stop collaboration with agency, and I stepped up as the leader of the product visuals.
To guide the redesign, I delved into market trends, competitor branding strategies, and user preferences. Drawing inspiration from these insights, I proposed refined design concepts that breathed new life into the product's visual representation.